Afer Product Strategy
Create and develop simple, functional and reliable products according to each market segment and its different needs.

Afer products are distributed “just in time” to main store chains and important resellers in Europe, as well as several other countries in the world.

At an international level, Afer has branches in France, Spain and Brazil.

All the logistics are co-ordinated by FUTE, through an integrated transport programme, thereby reducing delivery time.


Innovation
Afer continuously improves and develops new products in order to guarantee high levels of satisfaction of its costumers and for being ahead its needs

In order to sustain its strategy, Afer invests nearly 5% of its total revenues, in Investigation and Development of Products.

In this matter, Afer develops partnerships with Universities and Design companies.